© EVITA SOCIAL

The Content Line
Clients On Repeat

The Content Line

Every passenger holds a different ticket. Your growth content gets them to the platform. Your content line carries them β€” wherever they board β€” to the same destination.

πŸš‰ The Ticket Office

Growth Content

This is what gets people through the door and onto the platform. It attracts new eyes and gives them a reason to board.

Viral Reels
Done-For-You Templates
Tutorials
Trending POVs
Shareable Carousels
🎫
60%
of your audience
Problem Aware

They Have a Problem

They know something isn't right but they haven't found the answer yet. They're scrolling, consuming, trying to figure it out. They need the full ride.

Boards at Stop 1 β†’
🎫
37%
of your audience
Solution Aware

Exploring Options

They know solutions exist. They're researching, comparing, exploring. They need to trust your method is the right one for them.

Boards at Stop 4 β†’
🎫
3%
of your audience
Most Aware

Ready to Buy

They already know they need help. They're just looking for the right person. One strong CTA and they're in.

Boards at Stop 7 β†’
Based on Chet Holmes' Buyer's Pyramid & the 3% Rule β€” only 3% of your market is ready to buy at any given time.
PROBLEM
AWARE
Boards here
"I have a problem"
"This is helpful"
"I like her approach"
"This could be the answer"
"I trust her"
"I need this"
"I'm ready"
SOLD ✨
They buy from you
🎫 60% board here
🎫 37% board here
🎫 3% board here
⏱️

What Affects the Speed of the Ride?

Everyone rides the Content Line at their own pace. These are the factors that determine how fast β€” or slow β€” a passenger moves through the stops.

πŸ’°

Financial Situation

Waiting for payday, a bonus, a quieter month. They're sold β€” but their bank account isn't ready yet.

🧠

Self-Belief

They trust you β€” but they don't trust themselves yet. They're battling "who am I to invest in this."

πŸ”₯

Past Experiences

Been burned before by another coach or programme. They need more proof, more time, more reassurance.

⏳

Decision-Making Style

Some people decide in days. Others need weeks. Some need to talk to their partner first.

πŸ“…

Time of Year

January energy is different to August energy. School holidays, launches, seasonal slumps all play a role.

πŸ“Š

Support System

Some people have cheerleaders around them. Others are surrounded by doubt. Their environment affects how fast they commit.

Slower ride Faster ride
You can't control how fast they ride. But you CAN make sure your content is there at every stop β€” so whenever they're ready to move, there's something waiting to carry them forward.

60% of your audience know they have a problem but haven't found the answer yet β€” they need the full journey.

37% know solutions exist and they're exploring β€” they need to trust your method.

3% are ready to buy right now β€” they just need the invitation.

Everyone rides at their own speed. You can't rush the journey.
But you CAN make sure the Content Line is always running.

That's how you get clients on repeat.

Evita Social